Want to find out how your company compares with competitors AND understand how IFAs actually conduct research for their clients?

Synaptic Insight, the new online tool offered by Capita Financial Software, gives product providers access to genuine market intelligence data. Examples of Synaptic Insight's capabilities are:

• Demonstrating the "must have" criteria being selected by IFAs
• Confirming the full ranking results of each piece of research AND detailing the contract being selected for new business

This type of information can assist product providers to understand their market share in any product area, and to support future product designs. Synaptic Insight produces full raw data allowing unrestricted analysis – or alternatively Synaptic can interrogate the data for you by producing customised bespoke reports.

Capita Financial Software is now offering licences to Synaptic Insight for 2009. For full details of Synaptic Insight and a personal demonstration, please contact Anita White, Provider Business Development Manager, at anita.white@synaptic.co.uk or by telephone, 07826 875982.