Robo: friend or foe?

New generations of customers are demanding more flexibility at their fingertips when managing their financial affairs. Not only do they want fully personalised experiences, they want digital services and 24/7 access. Munnypot Enterprise can offer all of this and more. Its solution sits alongside your face-to-face advisors, providing digital financial planning advice that is fully automated and immediately accessible to your customers.

Offering simple, personalised advice via a digital solution enables you to instantly multiply your target market and generate revenues at very low cost.

Digital advice is growing fast

By 2025 it is estimated that $16 trillion in assets will be managed by Robo-Advisory services, roughly three times the amount managed by BlackRock . UK robo-advisors currently manage almost $15 billion in assets, and the predicted annual growth in AuM is 41.7%.2 Should you worry about the disruptive nature of these new competitors?

Introducing digital advice to your business may seem like a risk. But there are enormous potential rewards to gain from offering such a service to some segments of your existing client base. An opportunity of this kind can also allow you to attract new clients while significantly cutting your operating costs.

Digital advice can benefit your business

  1. Increase profitability of existing clients
    Reducing the operational costs of servicing existing clients frees up capacity to better service high net worth customers. This can increase the profitability of all customers, regardless of wealth bracket.
  2. Get the next generation in the door
    Millennials are looking for fast, readily available, digital solutions to start saving and investing now. Attracting future generations enables you to develop a direct client relationship from early on in their investment journey. As their net worth grows, you can reach out directly to offer higher value and more complex personal face-to-face advice.
  3. Provide advice to all, regardless of wealth
    Only 11% of UK adults can afford to receive face to face financial advice from an IFA3. The solution for servicing customers in the lower wealth bracket is digital. Offering simple, personalised advice via a digital solution enables you to instantly multiply your target market, and generate revenues at very low marginal cost.

With Munnypot Enterprise, you can access the c. 74% of UK households who are currently unadvised3. Offering this invaluable service can help you to make existing clients more profitable, to engage the next generation and to access the mass market.

We believe Munnypot Enterprise complements your service and is the right solution for you

  1. 100% automated FCA compliant financial advice
    Add value to your client's investment experience by providing them with a digital tool to increase their confidence when it comes to making the right investment decisions. With a customer journey that prioritises financial education and suitability reporting, you can rest assured your clients are in safe hands.
  2. Automated annual reviews
    The Munnypot Enterprise solution can automatically reach out to clients on a yearly basis to provide annual reviews. The review can be entirely personalised based on both investment performance and wealth bracket, as well as including all required suitability checks.
  3. Customer-centric goal-based investing
    Munnypot Enterprise enables clients to save towards personalised, tangible goals. It will automatically notify them when they hit important milestones on the way to achieving their goal. If the investment veers off track, the service will provide further advice on the options available to get them back on track.

With Munnypot Enterprise, you can access the c. 74% of UK households who are currently unadvised3. Offering this invaluable service can help make existing clients more profitable, engage the next generation and access the mass market. In a world of evolving technology, this is the perfect tool to complement the products and services you currently offer.

Get in touch with us today to launch your tailored white labelled online investment advice solution. Let us help you to generate significant revenues at minimum marginal cost, bring on new customers, and free up advisors to focus on complex arrangements for HNW customers.

For more information on Munnypot Enterprise or to arrange a demo, please email andrew.fay@munnypot.com or contact us on 01293 224 281

Important Information

Munnypot Enterprise is a trading name of Munnypot Limited which is an Appointed Representative of Resolution Compliance Limited which is authorised and regulated by the Financial Conduct Authority.

FRN 574048.

  1. Source: Deloitte, The expansion of Robo-Advisory in Wealth management https://www2.deloitte.com/content/dam/Deloitte/de/Documents/financial-services/Deloitte-Robo-safe.pdf
  2. Source: Statista https://www.statista.com/outlook/337/156/robo-advisors/united-kingdom
  3. Source: Deloitte, The next frontier, The future of automated financial advice in the UK https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/financial-services/deloitte-nl-fsi-the-future-of-automated-financial-advice-in-the-uk.pdf