Webline Play is not just for Christmas, it’s for Life …

…Critical Illness, Mortgage Protection and Income Protection as well! If there's one financial planning tool that should be on your Santa list this year, it is the second iteration of Webline Play. This new version, out in time for the Christmas market, focuses on life cover, critical illness and mortgage protection and complements the earlier launch of Webline Play for Income Protection.

Webline Play requires very little technical expertise to install and is ideal for small to medium-sized financial advisers, being cost-effective and easy to set up and maintain – you just embed the iframe element of Webline Play to your web page and play.

Aptly named Webline Play Life, it provides real-time quotes and helps consumers understand the cost of protection for single and joint life cases before making any decision to purchase, thus creating a warmer lead for your business. Webline Play is a hosted form solution which allows you to quickly and easily implement a client friendly protection quotes engine into your website or mobile app. Quick to install, it uses a simple iFrame and gives flexibility, through a variety of customisations, to create the user journey you want for your customers.

The best technologies evolve in line with changing adviser and consumer requirements, and Synaptic works with its client base to understand and develop solutions that will best fit these evolving needs. As a consequence, adapting and providing advisers with end-to-end capabilities to service their customers is paramount to our product development strategy. We particularly value our trusted customer partnerships which help us ensure we continue to deliver responsive software solutions to meet the needs of the market, ultimately helping advisers in the delivery of responsible and holistic financial advice.

Webline Play requires very little technical expertise to install and is ideal for small to medium-sized financial advisers, being cost-effective and easy to set up and maintain – you just embed the iframe element of Webline Play to your web page and play.

Since the launch of Webline Play for Income protection Webline has seen a 10% increase in Income Protection quotations

So how can you direct people towards choosing policies they would benefit from? One factor preventing consumers from purchasing insurance is that they don't always understand what would be covered under the policy. Many worry that they'll pay their regular monthly premiums, only to discover in a time of need that they're not actually covered for the particular situation they find themselves in. As one of the UK's leading web service providers, we were confident our range of products could be enhanced to help. As a result, we've extended Webline Play to offer more products, those that your customers will have a need for.

Whether your customer is planning to start a family, buy a house, get married or when illness is a worry, Webline Play will give them immediate access to personalised quotations via your own website. Designed to help you create better financial outcomes for customers by offering an alternative way of accessing the benefits of Synaptic's Webline, Webline Play brings you closer to customers with real-time information. You'll know more about them, enabling more personalised support to build stronger, collaborative relationships and, with a clear picture of the products on offer, consumers are more likely to buy the protection.

A leader in the financial web services sector, Synaptic has applied the latest technology to develop Webline Play, the new protection lead generation app. With all the functionality of Webline but in an easily integrated, embedded form, advisers and distributors can offer a more direct, improved customer experience and have the information they need to provide effective, tailored advice. Available as a customisable web app, Webline Play blends seamlessly into any website. It's so easy to use that you'll be able to generate more warm leads, increasing your take-up rate whilst freeing resources to grow your business.

Photograph of a laptop, tablet and smart phone displaying the Webline Play website

Visit www.synaptic.co.uk/webline-play or call us on 0800 783 4477 to arrange a demonstration.